Comparison
OutboundPro vs CNPJa
Brazilian B2B intelligence comparison — get direct contact of partners/decision-makers from 27M+ Brazilian companies via OutboundPro, or consume raw RFB data via CNPJa's REST API. This comparison is for international companies evaluating Brazilian B2B data providers, whether building integrations or running sales operations.
TL;DR
- CNPJa: pure REST API to consult Brazilian RFB data. Excellent for technical integration and automated enrichment.
- OutboundPro: complete commercial platform: UI, CRM, AI Copilot via WhatsApp, free tools, partner's direct contact.
- Different cases: CNPJa for tech/product team. OutboundPro for the commercial team.
- Combination: using CNPJa for internal automations (enriching records in apps) + OutboundPro for prospecting is a common setup.
- Data difference: OutboundPro delivers the partner's direct contact (via LGPD brokers). CNPJa delivers QSA (partner registry) but without cross-reference to personal contacts.
Central difference
API vs Platform
Classic comparison: build vs buy. CNPJa delivers bricks (API), you build the house. OutboundPro delivers the house ready + you customize what you need.
CNPJa
For the team that builds.
- ✓ Simple and fast REST API
- ✓ Clear documentation, OpenAPI
- ✓ Granular pay-per-use
- ✓ Ideal for enriching records in your own apps
- ⚠ No UI: you build everything
- ⚠ No personal contact for the partner
OutboundPro
For the team that sells.
- ✓ Visual platform + 5 integrated modules
- ✓ Partner's contact (RFB + LGPD brokers)
- ✓ AI Copilot via official WhatsApp
- ✓ CRM + cadence + free tools
- ✓ REST API for integration when you need it
- ✓ Operation ready in hours, not weeks
Complete comparison
| Feature | OutboundPro | CNPJa |
|---|---|---|
| Brazilian IRS database (27M+ CNPJs) | ||
| Real PARTNER contact (not the accountant) | ||
| Visual interface for search/filters | ||
| Built-in CRM | ||
| AI Copilot via official WhatsApp | ||
| Native multi-channel cadence | ||
| Free TAM/SAM/SOM calculator | ||
| CNPJ lookalike | ||
| Portfolio X-ray | ||
| Complete REST API | ||
| Webhooks and dev-first integrations | ||
| QSA + partner coverage |
When to choose each
Choose CNPJa if…
- • You want to enrich CNPJ records in YOUR app/system
- • You have a technical team to consume the API and build a UI
- • Consult volume is manageable (pay-per-use favors low/medium volumes)
- • You don't need a commercial operation, only data for automation
Choose OutboundPro if…
- • Want a ready commercial operation, no need to build UI/CRM
- • Need the partner's direct contact to prospect
- • Want an AI Copilot qualifying leads on WhatsApp
- • Sales team of 3+ people needing an integrated cadence
⚡ Hybrid setup
Large teams often use both
CNPJa to automatically enrich records in the main product (e.g., when a customer registers a company, validate CNPJ + pull RFB data). OutboundPro for the commercial operation (SDRs prospecting partners via WhatsApp). Complete coverage.
Frequently asked questions
Is CNPJa a competitor of OutboundPro?
Partially. CNPJa is an excellent REST API that consumes data from the Brazilian IRS (Receita Federal) and exposes it via endpoints. It works great as a data layer for those who want to build something custom on top. OutboundPro is an end-to-end platform: it comes with UI, CRM, AI Copilot, integrated prospecting. They don't compete on the same job-to-be-done.
Can I use CNPJa to prospect leads?
You can, but you'll need to build everything around it: a search interface, filter logic by industry code/state, CRM cross-reference, qualification flow. CNPJa delivers the data, but the SDR operation (cadence, WhatsApp, follow-up) you implement from scratch. OutboundPro delivers that ready.
Is CNPJa's data the same as OutboundPro's?
The RFB layer is the same official source. CNPJa exposes it via API. OutboundPro consumes the same RFB + cross-references it with LGPD-compliant Brazilian broker partners for the partner's direct contact (personal phone and email). To prospect beyond the administrative CNPJ, OutboundPro has data beyond CNPJa.
Is there a use case for both?
Yes, and it works well. Product/tech teams can use CNPJa to enrich customer records in internal automations (e.g., when a lead is registered in the app, validate CNPJ + pull RFB data). And use OutboundPro for the commercial prospecting operation. They cover different needs.
What's the relative price?
CNPJa charges per API consult (pay-per-use model), with plans starting at low tiers. OutboundPro charges per module + enrichment credits. For an SDR team of 3-5 people, OutboundPro has better ROI because it includes CRM + cadence + AI. For low-volume consult automations, CNPJa can be more economical.
See OutboundPro in action
30-min demo with real data from your market. No credit card.