Market Intelligence

Map your market and make decisions with data

Size opportunities, spot trends and define go-to-market strategies based on real data from the Brazilian market.

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Market sizing

Calculate your TAM, SAM and SOM with precision

Based on real data from millions of active companies, not generic estimates from market reports.

TAM Total Addressable Market
US$ 12.4B

Every company in the segment across Brazil

SAM Serviceable Available Market
US$ 3.8B

Companies within your ICP by size and region

SOM Serviceable Obtainable Market
US$ 640M

Realistic share given capacity and competition

Example based on CNAE 6201 - Software development
Market insights

Data that reveals opportunities

2.4M

active companies in CNAE 6201

Software development

+12%

growth over 12 months

New companies opened in the segment

68%

concentrated in the Southeast

São Paulo, Rio and Minas Gerais lead the sector

82%

are micro or small businesses

Opportunity for scalable solutions

Features

Tools for strategic decisions

Deep analysis of the Brazilian market to ground your growth strategies in concrete data.

TAM/SAM/SOM calculation

Size your Total Addressable Market (TAM), Serviceable Available Market (SAM) and Serviceable Obtainable Market (SOM) with real data from active companies in Brazil.

Segmentation by industry code (CNAE)

Analyze any economic segment based on the CNAE classification (Brazil’s official industry code). Identify opportunities in specific and adjacent niches.

Market mapping

Visualize the geographic distribution of companies by segment, size and region. Spot concentrations and untapped markets.

Efficiency analysis

Compare your current market penetration with the available potential. Understand where your biggest growth opportunities are.

Sector trends

Track how company openings and closures evolve by segment. Identify sectors that are growing or declining.

Exportable reports

Generate professional reports with charts and data for board presentations, investors or strategic planning.

Use cases

Who is Market Intelligence for?

Strategic data so different areas of your company can make sharper decisions.

  • 1

    Sales leaders

    Define territories, size your teams and identify the most promising markets.

  • 2

    Marketing teams

    Segment campaigns by sector, size and region with precise market data.

  • 3

    Founders and C-Level

    Present market data to investors and ground strategic decisions in evidence.

  • 4

    Revenue Operations

    Analyze market penetration efficiency and optimize resource allocation.

Market analysis CNAE 6201
Active companies

2.4M

+12% vs prior year
Average revenue

US$ 1.8M

+8% vs prior year
Distribution by company size
MEI 15% Micro 40% Small 27% Other 18%
Top regions
Southeast
68%
South
18%
Northeast
8%

Make decisions based on real data

Discover OutboundPro Market Intelligence and see how to map opportunities across the Brazilian market.

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