Comparison
OutboundPro vs Cortex
Brazilian B2B intelligence platform comparison — get direct contact of partners/decision-makers from 27M+ Brazilian companies. Cortex invests in analytics and ABM for Brazilian enterprise. OutboundPro in operational prospecting with AI for SMB/Mid. This comparison is for international companies evaluating Brazilian B2B data providers.
TL;DR
- Cortex: reference in Brazilian B2B intelligence + ABM with enterprise focus. Strong in scoring, analytics and advanced segmentation.
- OutboundPro: operational focus on Brazilian SMB/Mid-market, with data + CRM + AI Copilot via WhatsApp + the partner's direct contact.
- When to choose Cortex: complex enterprise operation with ABM, advanced analytics, high ticket.
- When to choose OutboundPro: SMB/Mid operation focused on prospecting volume, with SDRs calling and WhatsApping daily.
- Price difference: Cortex is enterprise ticket. OutboundPro is modular, more accessible for smaller teams.
Positioning
Enterprise vs Operational
Not better or worse: different propositions for different problems.
Cortex
Focus: enterprise + analytics
- ✓ Advanced intelligence (scoring, ABM)
- ✓ Data layers beyond RFB (social, financial)
- ✓ Strong in fine segmentation for enterprise
- ✓ Integrations with Salesforce/HubSpot
- ⚠ No built-in CRM
- ⚠ No AI Copilot via official WhatsApp
OutboundPro
Focus: SMB/Mid + operation
- ✓ Partner's direct contact (LGPD brokers)
- ✓ Built-in CRM + integrated cadence
- ✓ AI Copilot via official WhatsApp
- ✓ Free tools (TAM, Lookalike, Portfolio X-ray)
- ✓ Modular price, accessible for teams of 3-30 people
- ~ Basic scoring (not enterprise-grade)
Complete comparison
| Feature | OutboundPro | Cortex |
|---|---|---|
| Brazilian IRS database (27M+ CNPJs) | ||
| Real PARTNER contact (via LGPD brokers) | partial | |
| Advanced analytical scoring/intelligence | partial | |
| Built-in CRM | ||
| AI Copilot via official WhatsApp | ||
| Native multi-channel cadence | partial | |
| Free TAM/SAM/SOM calculator | ||
| Free CNPJ lookalike | partial | |
| Portfolio X-ray (cohort + HHI) | partial | |
| Advanced ABM (Account-Based Marketing) | partial | |
| Focus on SMB/Mid-market | ||
| Focus on enterprise | partial |
When to choose each
Choose Cortex if…
- • Your operation is enterprise with high ticket and long cycle
- • You run advanced ABM on ~100 strategic accounts/year
- • You need sophisticated scoring to prioritize accounts
- • You already have an enterprise CRM running and only use the data layer
Choose OutboundPro if…
- • You do SMB/Mid prospecting at volume (thousands of leads/month)
- • Need the partner's direct contact for cold call/WhatsApp
- • Commercial team of 3 to 30 people (not 100+)
- • Want to shrink your stack to a single platform (data + CRM + AI)
Frequently asked questions
Do Cortex and OutboundPro target the same ICP?
Not exactly. Cortex positions itself strongly in enterprise with advanced intelligence (analytics, market intelligence, scoring). OutboundPro is more aligned with SMB and Mid-market, where the commercial team is smaller and needs a simplified operation (data + CRM + AI in one place) — both focused on the Brazilian market.
Who has better data?
Cortex invested heavily in layers beyond Brazilian RFB data (social, financial, behavioral): strong in scoring and fine segmentation. OutboundPro focuses on delivering the partner's direct contact (RFB + LGPD-compliant brokers): more operational, less analytical. For strategic enterprise targeting: Cortex. For SDR operations calling the partner: OutboundPro.
Does Cortex have WhatsApp and its own CRM?
Cortex has a suite of products focused on discovery + ABM (Account-Based Marketing). It doesn't have an AI Copilot integrated with official WhatsApp Business like OutboundPro. For CRM, Cortex generally integrates with Salesforce/HubSpot/RD rather than providing its own CRM.
Price: who is more accessible?
Cortex has an enterprise ticket, usually starting at higher annual tiers. OutboundPro has modular pricing: you contract only the modules you'll use (Market Intelligence alone, or combo with CRM + AI Copilot). For teams of 3-10 reps, OutboundPro tends to be much more accessible.
Can I migrate data from one to the other?
Yes. Both export CSV/Excel. OutboundPro has native importers to bring existing portfolios and run an X-ray of the database (cohort analysis, white-space). It's common for the client to migrate Cortex history to OutboundPro to operate with a leaner stack.
See OutboundPro in action
30-min demo with real data from your market. No credit card.